New identity for new shadow authority

A new identity has been developed for the West Northamptonshire Shadow Authority, the governing body for creating the new West Northamptonshire Council.

This work has been delivered at no cost to local taxpayers, with the work done in-house using councils own talented and experienced graphic designers, rather than commissioning an external branding agency.

The shadow logo has been designed to show the distinction between north and west as the two areas start to develop their own priorities and strategies. The chosen design builds on the Future Northants brand which depicts the areas that will make up the two new councils from 1 April 2021.

A member-led working group is also developing the identity for the West Northamptonshire Council, again using in-house skills and expertise to create a visual identity that is simple, modern and distinctive.

Jonathan Nunn, chair of the communications and engagement working group for the west, said:

“It is important to us that we keep costs to a minimum on this project. As local authorities face increasing budget pressures, our residents very sensibly want us to focus our efforts and resources on delivering services that meet their needs from excellent social care to good transport links. That is why we’re using our in-house graphic designers for both of these projects, making the most of our internal talent to create clear identities without incurring extra costs to the taxpayer.”